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Women's History Month Campaign

Help women-led businesses command attention online with a new web address

 

Female entreprenuers are ready to make history.

 

Every year, Women's History Month highlights exceptional women from the past, but what about the millions of women who are ready to make history today? Women who are leading movements, starting businesses, and driving innovation in their industries need a platform to show the world who's boss. They can take the first step with a new web address that stands out from the rest.

 

Help them see the value in choosing a web address which commands attention with a new TLD that reflects their identity without compromise.

 

Opportunity for Registrars and Resellers

Promote some of the most popular Identity Digital TLDs - .life, .world, .studio, .group, and .expert - to help female entreprenuers find their own voice with a new web address that speaks to their vision.

 

What's the best way to help women make history?

  • Run a Women's History Month campaign prominently on your site
  • Target the campaign towards female entreprenuers and integrate into your existing marketing channels
  • Present target TLDs in the top 7 search results
  • Promote through your owned channels, such as blogs, email and social media (leverage our campaign copy if you'd like!)
  • Create a custom Women's History Month promotion with the Identity Digital team

 

Audience Insights*

Women entreprenuers:

  • often engage in multiple ventures simultaneously, presenting an opportunity to offer bundles or multiple TLD promotions
  • feel underestimated compared to their male counterparts and encounter difficulties being recognized as credible business owners
  • who are younger are more likely to view descriptive domains as unique, memorable, and more appealing

*Source: 2023 Identity Digital Qualitative Research

 

Ready to Get Started?

Share the campaign brief with your marketing team to build your own Women's History Month campaign (additional resources can also be found here). For comarketing opportunities, contact your Identity Digital account manager or email us at partners@identity.digital to learn more.

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