Welcome to the ID Brand Portal!

Easily access, search, and download the assets you need

Welcome to Identity Digital's new Partner Brand Portal! This new portal makes it easier for our partners to access, search, and download marketing assets to merchandise Identity Digital TLDs, learn more about our products, and receive rebate program updates. The portal will serve as our primary asset bank for marketing enablement materials to help you plan and manage your own campaigns, which will include collateral such as marketing briefs, TLD positioning, case studies, and campaigns-in-a-box for our most popular TLDs.

In addition, the portal will highlight new product features and updates, important announcements, exciting Identity Digital news, and upcoming comarketing opportunities.

We hope you find this new digital asset management tool useful. If you have any questions, message us through the "Support" tab at the bottom left of this page.

Sincerely,

The Identity Digital Team

New Blog & Case Study: Christmas.Chat

Creative strategies to help your customers choose the perfect domain

Inside the Numbers: ID's Boom in 2024

From new domain use cases to cultural moments, see what drove our growth

Bluesky fuels demand for domain names

What its soaring popularity means for custom domains

Bluesky is Changing the Game for Domain Names in Social Media

Social media platform Bluesky is exploding in popularity. With over 22M users and growing, Bluesky app use increased by 500% in the US and 350% in the UK since early November (according to Similarweb). It’s at the top of the chart for free apps in Apple’s App Store, ahead of other popular apps such as ChatGPT and Threads.

Why is this relevant for the domain name industry? Users can leverage a custom domain as their Bluesky handle.

"With your domain in hand, you can seamlessly connect your content and social media accounts across platforms, creating a central hub for your online presence," our CMO Rachel Sterling writes in this LinkedIn article.

What is Bluesky?
Bluesky is a decentralized social media platform where users can post short messages, images and videos. Because it was built on the AT Protocol, users are able to interact across different social media platforms and not be restricted by the central authorities.

What can registrars do to capitalize on growth?

• Secure you brand's Bluesky handle. Or better yet, use a @yourbrand.social domain.
• Offer promos to your customers. Reach out to your account manager to secure rebates on TLDs to include in a Bluesky promotion. TLDs suich as .social, .bio, and .blue are great options and already priced to sell.
• Post on Bluesky and other social media channels to grow your following and drive new domain sales among Bluesky users.
• Create Bluesky how-to content and share with your existing customers to guide them in activating a new domain on the platform. Need inspiration? Marketing resources will be added to the portal in the coming weeks.

Don't miss out! If you'd like to work with us on a Bluesky promotion, reach out to your account manager or email partners@identity.digital.

The Future of .AI

ID partners with Anguilla to manage the explosive growth of .AI web addresses

On October 15th, the Government of Anguilla and Identity Digital announced a new partnership to enhance the sustainability, resilience and security of .AI. The partnership will increase the revenue the Government of Anguilla receives from .AI while capitalizing on Identity Digital’s platform and will launch in January 2025.

While the .AI domain has grown nearly 400 percent in the past five years, the Government of Anguilla and Identity Digital will usher in a new era of stable growth that will add reliability and predictability to the infrastructure. The web address has become a shared digital space among forward thinking businesses with connections to artificial intelligence. The new partnership ensures that .AI will mature into a trusted, recognizable and premier online destination even as it continues to experience explosive growth. Read the full press release here.

We’re excited to share more information with you in the coming months. Please reach out to your account manager directly or email us at partners@identity.digital with any additional questions.

Sincerely,

The Identity Digital Team